Why  A Brand Video?

1. Boost Sales

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. YouTube attracts more than 800 million users each month. A Brand video is an excellent marketing tool. Increasing exposure for your business, clarifying your product, and boosting your sales.

2. Clarify the Objective of Your Product

A Brand video takes the guess work out of explaining the usefulness and basic function of your product or service. People gain a better understanding once they see and hear someone explain it. A brand video helps you to connect better with your potential customers by explaining what your business can do for them and why they should choose you over other competing businesses.

3. Rank Better in Google Search

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. In most cases, the average person takes less than a minute to make a purchasing decision. A brand video will get their attention immediately.

4. Help Your Audience Retain Information

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by the Wharton Research Center. A brand video means an increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video.

5. Easily Shareable

A brand video doesn’t necessarily have to be confined to just your site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

6. Personalise Your Brand

Nobody likes to do business with a faceless, lifeless corporation. A brand video allows their people to see your people, bringing prospects one step closer to becoming customers, and bringing occasional customers one step closer to becoming continued customers.

7. Impress New Site Users

The mere fact that you  have video woven into the fabric of your site will make visitors sit up and take notice. You may only get one chance at a first impression and also consider some costumers don’t like to read.

8. Help Your Sales Team

Sales reps can use video in the field, on the fly or as part of a formal presentation, to add persuasive punch to their pitch. Giving the sales team an array of videos will assist them in closing deals.

9. 1 One Minute of Video = 1.8 Million Words

According to Dr. Dennis McQuivey of the Forrester Research Group, one minute of video is worth 1.8 million words. Still images and text are good but their effectiveness pails in comparison to that of video.

10. An Unprofessional Brand Video Hurts Your Brand

Using still images, a shaky camera phone or GoPro isn’t acceptable for today’s potential customer, they are tech savvy and used to viewing high quality content from businesses, viewing a low quality video is jarring and will hurt your brands reputation considerably.

The Next Step

Your Brand Video starts here.

Phone us and we’ll schedule a meeting to discuss your project. We’ll ask questions about your brand, business objectives, audience, timeframe and budget. This is a collaborative work; nobody knows your brand better than you. 

The irony of not making a video for this section isn’t lost on us.